Our Story


Lipcare is skincare. Our journey toward healthier lips inspired us to develop products that really work, in a way that’s accessible to everyone. Clean and Pure USA is dedicated to making products based in science, 100% natural/honest (no BS) with a great formulation, simplifying many of the mysteries and complex narratives behind efficacious skincare.  I hope these will become your go-to essentials that can live in your bathroom, be your favorite travel companion, improve your skin over time, and keep your skin and lips nourishing, happy and hydrated.  Care for your lips


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